"You’re unique," the Annette Ellen Designs website says. "Your style and shape are one-of-a-kind, just as your clothing should be." And Annette Wallander, a made-to-measure fashion designer and the talent behind Annette Ellen Designs, is living out that mantra through her transactions and interactions with clients.
I was introduced to Wallander a few months ago through a mutual friend, and what I quickly learned about Wallander is that her design methods are anything but mainstream. She uses a computer program to custom-create patterns rather than taking measurements from her clients and creating the patterns by hand. And although the market for this method is still fairly small, Wallander believes that high-tech tailoring helps women who normally can't find properly-fitted clothes a chance to feel confident and beautiful. Check out our conversation below:*Read More