“Well, that’s your hearth, darling. That’s the soul of your home.”
— Betty's interior decorator
Plenty happens in "Mad Men" season 3 episode 7, like Peggy and Duck's secret romance and Don getting mugged by hitchhikers. But there are other, more significant parts of "Seven Twenty Three" that are a turning point for "Mad Men." For one, it marks the beginning of several relationships—most notably Don with the rosy-cheeked Miss Farrell and Betty with Henry, the silver fox who works in the governor's office. It also marks the advent of Don's professional relationship with Conrad "Connie" Hilton, who Don finds in his office one morning—in his chair, no less—ready to wheel and deal. “Now, you’re a married man, so you’ll have to use your imagination, but I have this involvement," Connie tells Don slyly. "I can’t say it’s perfect, and my needs are being met, but I have significant needs, Don.”
Connie is presumably alluding to his working relationships, which is why he wants Don to manage some New York locations. Although the Hilton account would be a huge win, Don isn't satisfied, because it would mean signing a contract (something he's somehow avoided up to this point at Sterling Cooper). And when he's confronted by Cooper, Pryce and Sterling about it, he retorts, “Still, I don’t think anyone told [Hilton] that it matters to me.” Don wants what he wants, no matter how it affects the people around him.
And, much like Hilton, Don has significant needs. We see this full well on Saturday, the day of an eclipse. Sally's class gathers to make camera obscuras out of cardboard boxes with the help of their teacher, Miss Farrell. Their dads are also in attendance and stand off to the side, all watching the pretty, young instructor. The kids put on their cardboard boxes, like ostriches with their heads in the sand, oblivious of what the adults are up to.Read More